AI EXCELLENCE IN
PHARMA-MARKETING
+30% LOWER AGENCY COSTS
+BUILDING AI COMPETENCE IN THE TEAM
+HIGH-PERFORMANCE AI TOOLSET
REFERENCES | BIOGEN | CHIESI | APONTIS | HEALTHCORP PARTNER | M&I-KLINIKGRUPE | VISUPHARM
Pharma marketing that is faster, better, and more cost-effective. WITH AI.
Use GenAI the right way:
for better campaigns, lower agency costs,
and stronger AI competence in your team.
Better campaigns.
Test motifs before production.
Develop key visuals that fit your brand.
Create content for HCPs, congresses, and patient communication
efficiently - with AI as a tool.
Lower agency costs.
Many feedback loops disappear because
briefings are more precise.
AI supports your team in creation and ideation.
More team competence.
After 3 months, everyone knows the use cases, tools, limits, and opportunities. You work with AI in a structured way - and know when not to use it.
AI Excellence in Pharma Marketing.
For you and your team, if you:
- work in marketing in pharma, hospitals, or medtech.
- want to drive AI adoption in your company as AI lead, product manager, or in corporate affairs.
- want to use GenAI productively - with structure and guidance.
Sounds good? Let's talk.
Your next step.
We guide your team in productive AI use in pharma marketing - so it becomes faster, better, and more cost-efficient.
From the first prompt to scalable AI usage.
The curriculum covers all areas
where genAI is used in pharma marketing.
Your instructors for the AI Excellence Program in Pharma Marketing
Minimal time investment for you and your team.
Maximum learning curve through precise knowledge transfer.
Good to know: duration, learning formats, process, AI tools, and costs
3 months, 12 workshops, live video calls, 1:1 support.
Learn directly on your projects and tasks.
GenAI USE SAFELY
What can graduates do
after the AI Excellence Program?
AI implementation for your marketing. Fast, lean, GDPR-compliant.
Your benefits.
- Performance-based AI strategies for marketing
- Competitive analyses and benchmarks
- GenAI integration into existing campaigns
- Documented GenAI workflows incl. image and video assets
The result.
- 30% less agency spend
- Your team can use AI safely and independently
- GenAI integration into campaigns
- You know which tools you actually need (and which you don't)
Sounds good?
Then let's talk.
20 minutes are enough to get started. No pitch, no slides -
just a conversation about where your team is and where you want to go.
MORE CONFIDENT WITH AI.
Voices from the AI Excellence Program in Pharma Marketing
"Der Aufwand bei Agenturen reduziert sich spürbar. Die Agenturarbeit verschiebt sich hin zum Ausarbeiten der Details und zum Aufsetzen der Assets anhand der KI-erstellten Versionen."
Product Manager,
Pharmaindustrie
"Die Zeit war zu kurz, um das Potenzial auch nur annähernd auszuschöpfen. Ich freue mich darauf, kontinuierlich am Ball zu bleiben."
Product Manager,
Pharmaindustrie
"Gaby ist in der Branche wirklich eine Koryphäe. Jemand, der sich mit Phrama-Marketing-Use-Cases, KI und den relevanten Tools in dieser Geschwindigkeit auskennt – davon gibt es am Markt wenige."
Marketing Director,
Pharmaindustrie
"Gaby und Thomas haben uns perfekt abgeholt und sehr viel beigebracht. Ihr habt da ein unglaubliches Universum geliefert."
Corporate Affairs,
Pharmaindustrie
"Internationale Kollegen sind aufmerksam geworden. Wir haben Anfragen aus UK bekommen – die internationalen Kollegen sind ganz neidisch."
AI-Lead,
Pharmaindustrie
"Ein unglaubliches Universum, das Gaby und Thomas uns eröffnet haben."
Product Manager,
Pharmaindustrie
"Ich bin wirklich sehr, sehr dankbar."
Corporate Affairs,
Pharmaindustrie
"Wie schnell das geht, wenn es einmal gezeigt wird. Da kamen sofort wieder Ideen."
AI-Lead,
Pharmaindustrie
"Tolles Projekt und ein schöner Jahresabschluss. Alle drei KPIs erreicht – den ersten sogar deutlich übertroffen."
Head of Marketing,
Pharmaindustrie
"Vor allem bei Kreation und Ideenfindung schätze ich die Zeit- und Kostenersparnis sehr hoch ein. Viele Abstimmungsschleifen mit Agenturen entfallen, weil das Briefing schon viel detaillierter ist."
Manager Medical Education,
Pharmaindustrie
THESE ARE YOUR AI QUICK WINS!
Results. Fast. Scalable.
INTELLIGENCE → Strategy & Concept
Your team of AI assistants
Specific, high-performing AI agents support your team in research, analysis, concept development, copy, and visuals. This saves time and improves both quality and scalability of your output.
Predictive AI with eye-tracking heatmaps
Visualize attention with Neurons heatmaps. Neurons is an AI trained on more than 300,000 eye-tracking videos. This helps you identify early which visuals and messages attract attention from HCPs and patients - and optimize materials directly in one request.
Go to Neurons website ↗AI research in 5 European countries
With browser agents and deep research, you can gather market, competitor, and audience insights in very little time. This creates a reliable foundation for strategy and content development.
INTELLIGENCE → Strategy & Concept
Your team of AI assistants
Specific, high-performing AI agents support your team in research, analysis, concept development, copy, and visuals. This saves time and improves both quality and scalability of your output.
Predictive AI with eye-tracking heatmaps
Visualize attention with Neurons heatmaps. Neurons is an AI trained on more than 300,000 eye-tracking videos. This helps you identify early which visuals and messages attract attention from HCPs and patients - and optimize materials directly in one request.
Go to Neurons website ↗AI research in 5 European countries
With browser agents and deep research, you can gather market, competitor, and audience insights in very little time. This creates a reliable foundation for strategy and content development.
IDENTITY → Creation & Branding
Campaigns with AI and impact
We use AI to develop motifs much faster, test variants precisely, and measurably improve visual performance with data.
HERZrasen - word imagery with AI
Image campaign for a generics manufacturer. The idea originated in a joint workshop. Copy and implementation were developed with AI. The final polish came from the creative director as HI = Human Intelligence.
AI visual for a cardiovascular generic
With AI support, we made the seemingly impossible possible. This created a creative, likable concept for a hypertonia generic.
IDENTITY → Creation & Branding
Campaigns with AI and impact
We use AI to develop motifs much faster, test variants precisely, and measurably improve visual performance with data.
HERZrasen - word imagery with AI
Image campaign for a generics manufacturer. The idea originated in a joint workshop. Copy and implementation were developed with AI. The final polish came from the creative director as HI = Human Intelligence.
AI visual for a cardiovascular generic
With AI support, we made the seemingly impossible possible. This created a creative, likable concept for a hypertonia generic.
IMPACT → Multichannel & Realization
Consistent visual language with AI
You get an individual brand center for your products. This creates visual worlds that connect campaigns, presentations, and digital touchpoints.
Content for 5 European countries
With AI-supported workflows, we create individual content for multiple countries and channels - efficient, consistent, and scalable.
Food & product staging with AI
For social media, patient communication, or campaigns: with AI we create high-quality image and video worlds that trigger emotion and showcase your products convincingly. This yields content that is produced faster, stays brand-consistent, and performs across touchpoints.
IMPACT → Multichannel & Realization
Consistent visual language with AI
You get an individual brand center for your products. This creates visual worlds that connect campaigns, presentations, and digital touchpoints.
Content for 5 European countries
With AI-supported workflows, we create individual content for multiple countries and channels - efficient, consistent, and scalable.
Food & product staging with AI
For social media, patient communication, or campaigns: with AI we create high-quality image and video worlds that trigger emotion and showcase your products convincingly. This yields content that is produced faster, stays brand-consistent, and performs across touchpoints.
Ready to start with AI?